![]() ![]() ![]() Games have no other purpose than to please the individual playing them. The reason we call it Gamification is that the gaming industry was the first to master Human-Focused Design. However, Human-Focused Design remembers that people in a system have feelings, insecurities, and reasons why they want or do not want to do certain things, and therefore optimizes their feelings, motivations, and engagement. This is like a factory that assumes its workers will do their jobs because they are required to. Most systems are “function-focused,” designed to get the job done quickly. The Challenges with Function-Focused Design This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes human motivation in a system, as opposed to pure efficiency. Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. In essence, it is Human-Focused Design (as opposed to “function-focused design”). ![]() Gamification is a design that places the most emphasis on human motivation in the process. By understanding and implementing these Core Drives, designers can create engaging experiences that cater to intrinsic motivators and promote positive user experiences. The framework comprises 8 Core Drives represented by an octagon shape, including Epic Meaning & Calling, Development & Accomplishment, Empowerment of Creativity & Feedback, Ownership & Possession, Social Influence & Relatedness, Scarcity & Impatience, Unpredictability & Curiosity, and Loss & Avoidance. Octalysis emphasizes “Human-Focused Design” instead of mere functionality, optimizing human motivation and engagement within a system. Gamification, a design approach centered around human motivation, takes elements from games and applies them to real-world activities. This post is a high-level introduction to Octalysis, The Gamification Framework I created Octalysis is a powerful Gamification Framework created after extensive research and study by its creator over 17 years. ![]()
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