We are always improving Discover to serve personalized, helpful content to users. Helpful content from across the web, not just newly published content. Refreshed as new content is published, however Discover is designed to show all types of Instead of showing results in response to a query,ĭiscover surfaces content primarily based on what Google's automated systems believe to be aĪs a highly personalized feed, Discover actively tunes itself to a user’s interests andĭisplays content that aligns with those interests. With Search, users enter a search term to find helpful information related to their query, butĭiscover takes a different approach. People and brands should be ready for it.Shows users content related to their interests, based on their Whatever happens next, the internet is about to change in a big way. If the training data for the LLMs is Google, then what happens if the data on Google goes stale?Ĭan LLMs train other LLMS? Is there a conflict with information theory here? The old, “New information can’t come out of old information” rule. And won’t the content of those forums diminish if people stop asking questions on them?Īnd that brings us to the crux. In a world where they just ask AI assistants for instant answers, why would they spend hours searching on forums? Or even searching on Google in the first place. This is a particularly potent issue with forums like Stack Overflow, where developers can get help for the latest software-related problems. But what if people start asking questions directly to their AI assistant? The assistant will give them a straight answer and presumably, they’ll forget all about Mumsnet. New parents flock to it on mass every day, usually redirected by Google – searching up parenting issues and product advice from parents all over the world. Take Mumsnet for example, the world’s most popular parenting website. Oddly, when you break it down, a lot of the information available on the web turns out to be people looking for information. In the end, if no one on the internet is searching anymore, there could be a decrease in forum activity, blog posting, and website-stored information in general. If Google search did cease to exist, what would be the final search? “How do I turn my AI assistant off?” or something inane like “ChatGPT”. Though it’s an interesting thing to think about. So, will Google search disappear? I doubt it. If anything, this is just a return to the old days, when you’d ask your mate for restaurant recommendations, and they’d list out a few of their favourites. It’s very likely there will be new ways to market within the chat-based environment. In the future, they may want to keep an eye on the race to get the best ai assistant. Finding more appropriate touch points like social media platforms is something brands can do today. So, what does this mean for Google-reliant brands? As the landscape changes, the billboard that points to your business should probably move location. Of the current old guard, META is the biggest to gain from this, siphoning from Google’s market share by maintaining brand presence opportunities on social media. LLMs will allow people to bypass traditional ad placements, providing them with direct, unbiased information, potentially rendering traditional sponsored ads less effective.īrands will need to adapt their advertising strategies to integrate with LLMs or find alternative ways to engage with users. This poses a significant challenge for brands who are used to reaching their target audiences through sponsored ads on Google search. We might at last even be able to get the exact answer we were looking for. Rather than getting the famous page of 10 links back, they’ll get personalised, contextualised answers. Instead of typing keywords into a search engine, people may find themselves just chatting to AI assistants like ChatGPT. There’s going to be a paradigm shift in how people interact with the internet. The filtering of information and resources at Google sort of makes Google a modern-day God. What links make it to the first page, and in what order is enough to sway opinions of newsworthiness, people, elections, and brands? Bigger still is thinking about the stuff that doesn’t make it to the first page or the second, or even the third. Google searches have always held immense control over the narrative. News, people, elections, brands - all change. But with the recent explosion in AI Large Language Models, LLMs, is that all about to change? For decades, Google Search has reigned as the go-to tool for accessing information on the internet.
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